Do you need to generate leads?
You have a lack of consistent quality leads
It’s common to decide that a lack of leads is the problem. And that engaging a lead generation agency will solve that. But what if the problem is actually with your sales strategy? Building a machine that just throws more mud at the wrong wall won’t fix things.
And what if the problem lies within your processes? Or how your sales people move buyers along the pipeline? More leads being pumped into an ineffective sales process (one that doesn’t align with the buying process) will be costly and damage the market’s perception of your brand or business.
And if it’s a sales people performance issue – that they are not handling leads carefully and professionally, or are unable to close opportunities and help buyers buy in the way that works for your buyers, then again, amplifying leads only to drop them will not fix your problem. These are areas need examination and consideration too.
We suggest…
In our experience, rarely is a sales function only limited by it’s lead generation. Even though the situation might look like that (and even though sales people commonly blame lack of leads). If you’re looking at getting lead generation right, we suggest taking the opportunity to get the other aspects right too, including your overall strategy, positioning, understanding your buyers journey, value to your ideal customers, and how they want to buy. There is no magic ‘lead gen’ tool, despite their claims. Even Linkedin Sales Navigator doesn’t work well for many businesses. But if you get everything else right, you can find the right way to engage with qualified leads.
If you want to head in the right direction, the options below should help.
4 Steps
To overcome your sales plateau
FREE 6 month sales growth plan
Download our example sales growth plan for SME’s and small sales teams.
FREE diagnosis and strategy session
Schedule a FREE 30 minute virtual call with us to diagnose, explore, and send strategies in a custom report to improve your sales.
FREE diagnosis and strategy session
Schedule a FREE 30 minute virtual call with us to diagnose, explore, and send strategies in a custom report to improve your sales.
FULL diagnosis and strategic path to sales growth
A deep dive to test and discover how to systematically improve your sales efficiently.
6 months + implementation
Want help for any or all of your implementation? We can support you in many different ways and at the level that works for you to improve your sales engine.
6 months + implementation
Want help for any or all of your implementation? We can support you in many different ways and at the level that works for you to improve your sales engine.