Why spray and pray lead generation
will damage your business
Our Advice:
Stop this now.
Call it what you want; the spray and pray, scattergun, throw enough mud at the wall to see what sticks approach to lead generation (often disguised with the more appealing sounding internal name “an email campaign”) is ineffective, costly, and potentially very damaging to your business!
Yet we still see plenty of organisations thinking they’re a worthwhile investment. Below is a reminder of how they can damage your opportunities. And if you want alternative approaches, get in touch.
Wasting resources and goodwill
Stealing people’s attention in this day and age with something irrelevant is noted and frowned upon. It will do you no favours. It looks sloppy and desperate. This can lead to a loss of potential future business opportunities from these prospects. In contrast, a targeted approach positions you as a specialist, fostering stronger customer trust and opening doors for future business​
Damaging profit
By tightening your focus and qualifying customers into a smaller ‘pond’ who you are best placed to help, you are more likely to get your messaging right, more likely to get a ‘yes’, and more likely to be able to serve them cost-effectively, on repeat, increasing your profit. The more we do business with a specific type of customer, the more able we are to cost-effectively do business with that specific type of customer.
Low quality relationships
It kicks any relationship off with them badly, as if they’re just a number. First impressions count. And even if they do engage you, which is highly unlikely, they’d do so without feeling any trust or care from your end. This isn’t a good a place to start from.
Lower team morale
We’ve seen this a lot. Because it doesn’t work, people selling become demorsalised and loose trust and respect in their leader who’s encouraging them to keep doing it. This can be hard to pull back from. As a sales leader, help your people work out something that makes sense, feels good, and feels good for the right customers too. We can help you find this.
4 Steps
To overcome your sales plateau
FREE 6 month sales growth plan
Download our example sales growth plan for SME’s and small sales teams.
FREE diagnosis and strategy session
Schedule a FREE 30 minute virtual call with us to diagnose, explore, and send strategies in a custom report to improve your sales.
FREE diagnosis and strategy session
Schedule a FREE 30 minute virtual call with us to diagnose, explore, and send strategies in a custom report to improve your sales.
FULL diagnosis and strategic path to sales growth
A deep dive to test and discover how to systematically improve your sales efficiently.
6 months + implementation
Want help for any or all of your implementation? We can support you in many different ways and at the level that works for you to improve your sales engine.
6 months + implementation
Want help for any or all of your implementation? We can support you in many different ways and at the level that works for you to improve your sales engine.